The world of agencies is an insecure one. Industry pubs talk about new ideas and campaigns, and for every one there is a team of people wishing they came up with it. Many creative agency talent are a client loss away from looking for their next job, and they know it. To be in this
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The Window of Suckiness
Google has mastered the power of the Beta release. They have equated the term "Beta" with the idea of exclusivity so strongly that to be invited by Google to become a Beta tester of a service is the ultimate sign you are a technology insider. Other online services themselves have Beta testers – and in
Continue reading »Lessons from the NFL Brand Marketers
I used to love Tuesday afternoons in Sydney. In the middle of October, (heading into summer down under) every Tuesday at 11am I would make my way to the nearest sports bar – and stay for a three hour lunch everytime I could manage it. Because of the time difference, that was my Monday night
Continue reading »Do we need Fanatical Support?
I came across a print ad in Wired Magazine the other day for Rackspace, a provider of managed hosting solutions, and the entire ad was devoted to their tagline "Fanatical Support is the difference." Intrigued at a campaign which seemed hinged on a word that typically evokes a negative reaction (fanatical), I read further. They
Continue reading »The Future of the Online Travel Industry
The online travel industry is one of the most competitive of any that I think exist online or offline today. In a market previously dominated by two or three players, the rise of travel aggregator sites such as Kayak and Sidestep has made travel an even greater price-driven commodity. These aggregation sites are increasingly becoming
Continue reading »NY Times Admires Brand Bloggers & Consumer Evangelists
In a presentation I gave last week, I spoke about the passion that many people feel about their technology choices as a key reason why our technology clients who are not aggressively pursuing a blogging strategy need to tap into this conversation. Of course, passion can be positive or negative and being in the world
Continue reading »Starwood Launches a Katrina Online Relief Auction
I recently came across a great travel/advocacy campaign sponsored by Starwood Hotels and Resorts Worldwide (up from October 20-27). Taking the idea of donating your frequent flier miles to the next stage, the site features an online auction with more than 800 travel related items including a "Carolina Getaway with tickets to a pro football
Continue reading »Why Lawyers Always Lose on The Apprentice
It’s a Thursday afternoon and I’m stuck in legal limbo on an email marketing piece we are trying to release for a client which is going through yet another round of legal reviews. It leads me to think of The Apprentice and the often adversarial relationship legal professionals have with marketing ones. On the show,
Continue reading »BLOG = Better Listing On Google
Shawn Gold shared this great soundbite at the AdTech conference in Chicago more than a month ago, and it stuck with me as a wonderful distillation of what many bloggers and non-bloggers have already noticed … search engines love blogs. In a way, the structure of blogs is a throwback to the days of academia
Continue reading »FutureMe.org
It’s late and I’m doing some last run throughs for a client presentation tomorrow morning and can’t keep my mind from wandering a bit. I was thinking about the future and how some of our conclusions to be presented tomorrow as part of a discussion of "new media" might seem archaic if I were to
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