Perhaps aiming to avoid the mistakes of Dell in ignoring Jeff Jarvis’ blog comments and experience, Chrysler PR chief Jason Vines has taken a wide swing in the opposite direction, lashing out at Steve Hall of Adrants in response to his (justified) posting about the new Firehouse.biz blog as being "stupid, illogical, idiotic and insane."
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Going Horizontal on the Internet
Most everything outside of the Internet is vertical. We walk upright. Skyscrapers are, well, sky-high. Books are printed in portrait sizes. Memos, printouts, legal documents too are all printed vertically. Newspapers, magazines, guidebooks – again, the majority are all vertical. Yet computer screens and TV screens are horizontal. Television and movies take advantage of this
Continue reading »The New Game of TV Marketing
A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive. Though the leap of making all show content available online seems a stretch for most shows (FOX’s Reunion being a notable exception), legions of shows are using non-traditional ways to deepen their relationships
Continue reading »The New Gap.com Focuses Between Browsing and Buying
The unending focus on converting "browsers to buyers" has become a mantra for retail ecommerce sites driving an increasingly formulaic approach to interface design. Select a type of product, filter by brand, price, or size, select the one you think you want, and add it to your cart. Unfortunately, this negates the more frequent task
Continue reading »Sent from my Blackberry Wireless …
I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how much he would make every microsecond of the day based on his annual dollars from salary and sponsorships. Much of it came from retail fashion (sports apparel) – an industry
Continue reading »Google Adsense vs. Yahoo/Overture Sponsored Search – A ...
As an advertiser from an agency who has worked with both systems for more than a year now, placing multiple client campaigns, here’s my take on the good and bad of Google versus Overture (rebranded Yahoo): Google – What’s Good? Campaign can be started immediately without having to wait through a review cycle (except for
Continue reading »Word of Mouth Marketing is not just Buzz
Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While creating a buzz is important and is certainly a component of word of mouth marketing, it also hints of transcience. What constitutes buzz today can often be gone tomorrow. Movie
Continue reading »Apple Unveils New iPod Phone & iPod Nano
As expected, an hour ago Steve Jobs announced at Apple’s press conference that the company will launch a new iTunes phone through partnership with Motorola and a mini-ipod which he termed the "iPod Nano" and described as thinner than a pencil … You have to hand it to Apple, they know how to hype up
Continue reading »BridgeBlogging for Social Awareness
The launch and initial success of Current TV is just one of the many new manifestations of this idea of citizen journalists who are augmenting, and some would argue, overtaking traditional media in terms of credibility in reporting real life as it happens. Aside from empowering individuals and growing from its small and dedicated audience
Continue reading »BlogDay2005
Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their own culture, point of view and attitude). Looking at the list of posts about Blog Day, it was fascinating how far the idea travelled, from Ofir’s original posting on June
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