In a MarketingVox piece posted today, Jennifer Nastu explores the relative importance and respect offered to interactive marketing professionals in both the marketing world, as well as in "mainstream agencies." I work at a mainstream agency right now. I have worked in pure interactive agencies in the past. The question is, has a rise in
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Getting the Domain Name You Always Wanted
Between 5 to 7 years ago, domain name registration was hot as a get-rich-quick scheme. People were registering large groups of domain names, random acronyms, common words, brand names, and anything else they could think of in the hopes that a large organization would come along, need the domain name and pay thousands or even
Continue reading »Linking to the "Deep Web"
There is a part of the Internet that is closed to public eyes, available only to subscribers and registered site users — the "deep web." Media outlets such as the Wall Street Journal have made moves toward a new revenue model recently by placing content behind subscriber-only barriers, a move that a recent Technorati report
Continue reading »Read On – Why Print Magazines will Survive
I have been involved in enough campaigns to know that I am not my target audience. Now that I have passed from my 20s into the 30s, I can no longer claim to understand teenagers and get away with it. But just because I am not the target audience doesn’t mean there isn’t a value
Continue reading »All Marketers are Bullshitters?
Mastering the art of bullshit used to be a badge of respect in college. After all, who wouldn’t want to have the ability to write endlessly about a topic without having to really ever say anything? I suppose it prepares people well for the business world where this type of nonsensical writing is often expected.
Continue reading »6 Smart Agency Rules for Winning Presentations
One of the best takeaways from the Ad-Tech conference a few weeks ago for me was a point Guy Kawasaki made in his very entertaining keynote presentation about his 10/20/30 rule for marketing revolutionaries on using powerpoint. 10 slides 20 minutes 30 point size minimum Very simple stuff (though surprisingly tough to stick to) –
Continue reading »Local Radio Station Websites and The Death of Y100
This is old news, but being that I live in DC and haven’t been to Philly recently – I only just found out about the death of Y100, one of the greatest radio stations ever. It was one of the few alternative rock radio stations that played it’s part in defining popular music instead of
Continue reading »Announcing a Blog Social Network Experiment
Connecting with an influential group of individuals is a necessary component of every viral marketing campaign. In any social network, there are the groups of individuals Malcolm Gladwell calls the "Mavens" – who will evangalize a point of view to all in the network because they believe in it or because they think it is
Continue reading »The Personal Reputation Tourism Phenomenon
I love the concept of financial tourism – a term referring to the act of logging into an electronic bank account to "visit" your money … just to check and verify that it’s still there. But what about personal reputation tourism — the idea that some Internet users are spending minutes each day, hours each
Continue reading »Social Networks and Blogs to Save a Life
The response over the past few days in support of Shari has been immense across the Blogosphere — a stunning example of the power of this new consumer generated world to rival and even surpass traditional media outlets in reach and influence. To help visualise this sphere of influence, Valdis Krebs has kindly provided a
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