Shari Kurzrok, a friend and colleague of mine is in need of an immediate liver transplant over the next few days or else she will die. Please help by visiting the blog we set up for her at http://helpshari.typepad.com and spreading the word across the PR and Advertising community and beyond. Excerpt from the blog:
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The Power of Random for Marketers
Random is the New Order — Welcome to a life less orderly. As official soundtrack to the random revolution, the iPod Shuffle takes you on a unique journey … Lose control. Love it. If Seth Godin is right about every marketer needing to tell a story (to help consumers believe their own lies) – then
Continue reading »Professional Blogs Versus Personal Blogs
As part of planning for a client project, I spent some time on a whole bunch of blogs that I would ordinarily never visit … mommy blogs. The phenomenon of Moms (and Dads for that matter) going online to blog about their daily experiences with parenthood is growing. There have been a few reports about
Continue reading »RSSvertising, Newspaper's Last Hope
About 2 years ago, I probably installed my first popup blocking software. And I always remember The Washington Post as the last straw which drove me to find and install it. At the time, the popups on the site were so distracting to the user experience, I could barely get through a paragraph before the
Continue reading »Google Announces a Revolution in Search Marketing Relevance
Here’s an interesting thought: advertisers and publishers working together to feature the most relevant ads to the user rather than focusing on the spiraling cost curve to drive internet advertising. Wouldn’t that result in a dramatic decrease in the us-versus-them mentality plaguing all facets of the advertising industry in connecting with customers? The gang at
Continue reading »The Permanence and Reliability of Blogs as Sources
Blogs are easy to change. Podcasts are not. It’s essentially a software tool issue … with the evolution of CMS systems like Typepad, it’s easy for me to update my blog – change categories, design and layout (apologies to those of you who have suffered through my recent experimentation with the "Masala" template – but
Continue reading »Chasing the Idea of i-CGM
Across blogs, podcasts, online photo galleries, vlogs, or any other form of consumer generated media (CGM) that you can think of – there is lots of press about how this is empowering individuals to connect to others … a new form of many to many communication signified by the evolution from broadcasting (one to many)
Continue reading »One DM Firm that should Stay Offline
I recently got an email from a service called "Where Christians Meet" promising to help me find my soulmate. Intrigued at how I made it onto this list (considering I am married and not Christian) I checked into it and found that the email had been sent by a company called Harrison Direct. Apparently they
Continue reading »Virtual Networking and a New Standard for Online Profiling
Leading up to the Ad Tech conference in Chicago next week, all participants received an invitation to create a virtual profile of themselves to help maximize their experience at the conference. There is a fantastic feature in the profile setup area that will weight your various roles, industries, and interests based on the relative importance
Continue reading »Opportunities for Marketing through Podcasting
When I was working in Australia with Royal & Sun Alliance, a large insurance company, we were called in to fix a disaster with a insurance quoting tool that had been developed offshore and released to RSA’s customers as a downloadable application. Unfortunately, there was no way to update the software and due to many
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