Over the past few months I have not only started to become an active blogger, I’ve also become an active blog reader. In fact, like most blog readers and posters, much of my daily knowledge and inspiration comes from other blogs far more than news media. And, like most – I use an RSS aggregator
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Hyper-Targeting and Why TV will Lose Smart Advertisers
Orbitz Chief Marketing Officer Randy Wagner says [in this week’s BusinessWeek article – "Cable’s Big Bet on Hyper-Targeting] reaching consumers with ads they won’t skip is a priority. She likens the goal to Amazon.com’s strategy of recommending products based on past purchases. "It’s so relevant, it feels like a service instead of selling." I had
Continue reading »JavaOne Shows Emergence of Mobile Applications
I had the chance to make an unexpected stop at the JavaOne conference today in San Francisco, meeting with the Japanese team behind the promising new xfy technology. The product created a great buzz among developers who have struggled with the limitations of current development environments and inefficiencies. As a marketer, the most interesting point
Continue reading »Do blogs matter?
I have heard that once a "hot new technology" makes it onto the cover of Business Week, it’s already on the road to mainstream. Blogs have been heading that way since all the publicity during the 2004 election around the "citizen journalists", and even before. But do they matter outside politics? Apart from providing information,
Continue reading »Visual Search and the Future of Search Engine Marketing
I tried out Grokker today, the latest release from Yahoo! offering a "visual search" tool that groups search results contextually into circular clusters. Despite a somewhat clunky visual interface with some strange mouseover behaviours, it definitely has promise for giving users a more intuitive way to use online search more powerfully to hone in on
Continue reading »Digital Influence in Two Letters
Recently we have been asked by a number of clients to explain the concept of digital influence. How are people influenced through digital communications media to purchase, believe, or become involved in something? We always say it’s a combination of blogs, search engines, online (and offline) media, and yes, even advertising. But it all sounds
Continue reading »Content Protection, Piracy and Fair Use
A contract between Google and the University of Michigan released publicly on Friday contains no provisions for protecting the privacy of people who will eventually be able to search the school’s vast library collection over the Internet. (Cnet Report) Here’s another hurdle in Google’s ambitious project to catalogue works from many libraries in a vast
Continue reading »One Launches the Biggest eAdvocacy Campaign Ever
For all of us who have struggled to pitch and get a client free PSA placements for their banners (good cause in hand) – here are some numbers reported by ClickZ that offer hope: The One campaign, which aims to raise Americans’ awareness of global issues like AIDS and poverty, is making inroads online. Rich
Continue reading »Online Moms and Travel Booking Online
On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research reports that I have seen recently on both moms and travel booking online. A Disney-commissioned audience segmentation I read some time ago noted the following key segments of moms: "Tech
Continue reading »Online ad spending users are begging for
Apparently online real estate spending is set to more than double in 2005 to more than $1.8 billion dollars or approximately one in every six online ad dollars. Thank god. As anyone who has recently searched for real estate in any of the booming markets across the US will tell you, it’s not fun. The
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