I have a Gmail address. In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses. About a year ago at this time, it was the ultimate cool factor. A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to
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Does time of day really matter?
A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day really matter for email marketing? The report notes: 41% of Americans check email first thing in the morning 18% check email right after dinner 14% check email right when they
Continue reading »Blogs and the Marketer's Quest for Brevity
This past weekend I went out to a local antique market to find a gentleman selling hundreds of old advertisements from magazines over the last 60 years, framed and mounted. I bought one for a Hartmann Wardrobe Trunk … a great illustrated ad with more than a paragraph of descriptive copy. In fact, all the
Continue reading »Orbitz is down – CRM opportunity?
Orbitz.com is down – an extremely rare event for large ecommerce sites these days. I’m sure there will be articles in the coming days about the real cost of this outage for Orbitz. And at this point it’s still down with only their admission that "We are aware of the problem and are working to
Continue reading »Videoblogging – the next big thing?
From discussion boards and newsgroups to blogs to podcasting … new forms of content creation are evolving the user-contributed "DIY" model of the Internet. I posted earlier about online photo albums as a symbol of the growth of content sharing online among the general online population. Blogs and podcasting are part of this trend, which
Continue reading »Video Blogging Resources & Information
Yahoo! Group on VideoBlogging – A large user community of videobloggers and a great way to uncover what’s new in the world of videoblogging. VLogging 101 – An online tutorial to creating your own Vlog FireANT – A popular online RSS video aggregator and media player Steve Garfield – Video Blog of a relatively well
Continue reading »Quark skips integrating direct mail campaign with website
I got my second great direct mail piece today from Quark selling the features of their latest release, QuarkXPress 6.5. They are a series of postcards, and each highlights a different feature of the software and explains it through targeted copy and testimonials aimed at print graphic designers with language like "No doubt about it.
Continue reading »John Cleese Connects with IT Managers in Viral Online Film
I just got my LiveVault poster today from the Institute for Backup Trauma. It’s a site I visited about 4 weeks ago promoting the data storage solution offered by LiveVault. The campaign is a brilliant spokesperson marketing execution featuring John Cleese as Dr. Twain Weck in an online film about an "original story told for
Continue reading »Store Wars Viral eAdvocacy Campaign Uses Popular Culture to ...
The first component of eAdvocacy is getting your issue on the radar screen. Piggybacking on the release of the new Star Wars movie, a viral campaign supporting organic produce offers a new take on eAdvocacy with a Star Wars parody at http://www.storewars.org/flash/. Produced by the same team that developed the award-winning "Meatrix" about the true
Continue reading »Lessons in Online Marketing to Busy Moms
MarketingSherpa released a case study today about how Gymboree revised their website to better meet the needs of busy moms shopping for children’s clothing online. Some interesting lessons in here for any campaign targeting moms, including: Moms are multi-tasking at certain times of the day – "moms are so busy that they’re hopping online as
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