Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage. As a consumer, I went to the Room Store 2 weeks ago, and fell in love with a two piece brown leather sofa set. Since the list price is more than $2000, I figured I would wait for
Continue reading »
First Time Here? Take A Quick Tour …
MORE POSTS
The Storyteller Instinct at We Media
Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels — that the "storyteller instinct" is the driving force behind much of the change happening in the media industry today. Consumer generated media, in large part, is driven by individuals’ need to tell their stories.
Continue reading »Sneak Preview: Ogilvy PR BlogFeeds
As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to the conference attendees beyond a typical brochure about our services. The conference aims to explore the ways in which new forms of communication are changing the way that we converse
Continue reading »The Importance of Having a Personality
Early this year when Apple first released the ipod Shuffle, the webpage highlighting the shuffle focused on the change in world view that the ipod shuffle had introduced. "Random is the new order" declared the page, and asked users plainly to "give chance a chance." I posted in the past about the power of this
Continue reading »I might be wrong, but …
Living in DC, one of the things that you become very used to is the qualifying statement. A huge number of people in this town are either lawyers, politicians or aspiring politicians. For any of these professions, it doesn’t pay to get caught in absolutes. No matter what you believe, every statement must be qualified
Continue reading »Fear Marketing
In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to waterproof my home. I can only hope that this piece was created before recent tragedies and not a deliberate attempt to cash in on the misfortune of others. But it
Continue reading »Photoshop Scores PR Hits on West Wing & Desperate Housew ...
Photoshop had some great PR this weekend, from very unexpected sources. On Sunday evening, during the premieres for two of the most popular shows on televison: Desperate Housewives and The West Wing – characters in both shows were dealing with documents and mentioned having the ability to use Photoshop to change them. In Desperate Housewives,
Continue reading »Microsoft Losing Marketing Battle for Email Users
Hotmail is dying. As I noted several months ago, my Hotmail account was the direct casualty of the coming of Gmail. There were even online eulogies. Despite every reason to keep using Hotmail (I use their messenger client, run windows at work, even have a complete address book set up at my Hotmail account) –
Continue reading »The Future of RSS
Most popular industry blogs offer multiple feed options for the simple reason that RSS feeds are being used by professionals in many industries to aggregate and consume "niche news." As an increasing number of news media sources offer their content through RSS feeds, this is becoming a defacto source for aggregating news in any industry,
Continue reading »Collective Voice and Blogs
The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on individuals to work together with relatively few rules in order to develop a common encyclopaedic view of the world? But despite the obvious problems, Wikipedia works – an online measure
Continue reading »
