A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to get your corporate viewpoint transparently into the online dialogue. It’s an ongoing challenge for Boeing to connect with consumers, considering most of the relationship a individuals have with the travel
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7 Tips on Pitching Bloggers
This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many PR and marketing blogs recently – generating almost as much discussion as the now tired declaration of the death of the press release . The intention of these tips is to
Continue reading »Take the Multilingual Challenge: Globalize Your Blog
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US. Intended or not, this blog has a global audience. But like most of my fellow bloggers based in a single country, I don’t do much to
Continue reading »The Greatest Viral Marketing Tool Ever
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever … their corporate logo. And on occasions outside of the standard American holidays, they often use the logo to promote their cause, product, holiday or scientific endeavour of the day.
Continue reading »Spun and Peerflix – Online DVD Trading Then & Now
One of my favourite holdover sites from the dot-com era that is still around today is Spun.com. I have always loved the idea of creating used cd and dvd store online for people to sell their old stuff and use credits to buy new stuff. I think I still have a spundex somewhere. I came
Continue reading »In Search of Photopedia …
Like most other parents of a one and a half year old, my house is filled with books. Picture books, soft books, waterproof books, popup books, touch and feel books, or Dr. Seuss books. You name the type of kids book, and we probably have one lying around somewhere. But even in this home library
Continue reading »New Blogfeeds Launched: Public Relations, Advertising, Pharm ...
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis. This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: http://blogfeeds.ogilvypr.com/publicrelations Advertising: http://blogfeeds.ogilvypr.com/advertising Pharmaceutical: http://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: http://blogfeeds.ogilvypr.com/ogilvy
Continue reading »GMC's New Viral Campaign Fails to Deliver
In times square this weekend, I spotted a long billboard with mathematical equations and schematic drawings along with the cryptic URL – www.beyondthedrawingboard.com. Unfortunately, a visit to the website delivers neither a new online community for tech geeks, nor an innovative new virtual drawing board for users to collaborate on. Instead, the site is nothing
Continue reading »Using Wikipedia for Marketing
During the Search Engine Strategies conference, I attended a panel focused on SEM in relation to online communities – with a particular focus on deli.cio.us and Wikipedia. Members of the panel shared several great ideas about how to market in a community environment, without alienating members of the community or being perceived negatively as a
Continue reading »7 Rules for Agencies Getting into Search
I’m at the Search Engine Strategies Conference in New York and will be participating in a panel discussion tomorrow about agencies and search. The topic raises an interesting discussion about where search engine marketing should fit. Is it a PR activity? An advertising program? These are the questions that not only agencies are struggling with,
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