After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the Cannes Film Festival premier have been less than perfect, there is no denying that the marketing machine behind the film has generated buzzworthy firsts, from partnering with Google to open
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Why Yahoo Tech Looks Like "CNET For Women"
Amplified by the launch today of their new and improved homepage design today, Yahoo has steadily been marketing their Yahoo Tech section to marketers, advertisers and site visitors. Despite being missing from their new left primary navigation – the site has an interesting positioning in the world of tech and consumer electronics information. Many of
Continue reading »Watch an Ad Online, Win $10 Million Dollars
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. The site creates a new business model by asking users to view ads prior to playing a faceoff style "AdverTournament" with other users. Each time you win a round, you
Continue reading »Getting Global Insight on Trends from Search
Since websites have become primary information sources about companies and products in the late 90s, integrated marketing teams have been using web analytics to mine data about users and translate this into trend information and ammunition for testing the usability of websites. One metric in particular that almost all marketing teams pay attention to are
Continue reading »Google Rates your Password Strength
Most of us have awful password etiquette, using the same easy-to-remember password across multiple sites, and only really choosing secure passwords when there is a specific system in place preventing us from using a simpler one. Financial institutions have gotten better at preventing fraud and password hacking, in part because consumers are also realizing that
Continue reading »The Arrival of Product Placement on Blogs
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements. But what about product placement and sponsorship on blogs?
Continue reading »Trust, Colbert and the State of Media
Do you trust the evening news or newspapers the same way your parents do? The answer to this question is at the heart of the Colbert controversy which has been driven on blogs and extended to the traditional media. When did you hear about Stephen Colbert’s speech at the White House Press Correspondent’s dinner last
Continue reading »Text Messaging and Customer Service
Recently, I had the chance to stay at the W Hotel in Times Square – and they had an interesting new text messaging service designed to inform guests about anything from a fax coming in, to confirmation of a dinner reservation. Just text "W Insider" to a special number to get set up. It got
Continue reading »How Marketing Saved Civilization
Any author (or blogger) will tell you that titles matter. The name is frequently what draws people in to read a post, or buy a book. In a world of competing diversions, these titles are more important than ever. Why the Irish Saved Civilization was a very average book released with a perfectly crafted title
Continue reading »Yet Another Boeing Opportunity
One of my favourite blogs out there is Randy’s Journal, from the VP of Marketing at Boeing. More than just liking his approach to the aviation industry, I think the tone and voice with which his blog is consistently authored is one of the more genuine and credible executive blogs in the marketplace today. As
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