Last week on Friday I participated in a panel on marketing to millennials (the generation born in the 80s and 90s) as part of the Digital Media Conference. Unlike some other panels I’ve seen in the past which can get a bit insular with everyone offering the same opinion – the group collected for this
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Marktd and New PR Offer Digg for Marketing and PR People
Digg.com is a great resource for client research. For all of our tech clients, it’s a useful site to keep track of the most popular news stories in the tech industry. The site’s model of allowing users to vote for their favourite articles or blog posts and allowing the votes to dictate which appear more
Continue reading »Do all Indians look alike?
Here’s a quick test … can you tell the difference between the three guys in the photo at left? Based on my recent experience over the last two days, I have to assume it’s extremely difficult. On the American Press Institute webpage about the community market event where I spoke on Thursday, there was a
Continue reading »Earning a Masters of Bzz Administration
Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to work with BuzzAgent. This is another step in BuzzAgent’s evolution from a model that competes with agencies to one that embraces them. Agencies handle the creative and strategy, BuzzAgent works
Continue reading »Wikimapia, Google's Green Summer and Marketing Mashups
Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately. The site is a global effort to get people to describe the places they live in the same way that Wikipedia has become a global encyclopedia of knowledge on nearly every topic in the world. The
Continue reading »Why World Cup Soccer Ads Don't Get Skipped
I don’t think the 30-second TV spot is dead. For frequent readers of this blog, this may come as a surprise, considering how often I tend to rail against it is an outdated, expensive, and questionably effective form of advertising. In the vast majority of cases, this is still true. But in the midst of
Continue reading »The Hyper-Satisfaction Challenge
Several months ago, I read The Ultimate Question, a book from Fred Reichheld about how to measure your company in relation to how likely your customers are to recommend you to a friend or family member. The result is what he calls your Netpromoter score. The book represents a good reminder for companies on how
Continue reading »The Next Phase of Travel Marketing
I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America. Unlike other video submission sites, the focus of Turn Here is about recruiting filmmakers into a professional community and allowing them to house their work in a more professional environment. Better yet,
Continue reading »In Pursuit of Clickable Video
One of the biggest buzz-inducing topics at Vloggercon this weekend was the concept of product placement in online video content and how this ability to incorporate an advertiser’s message directly into the story might offer vlogs the greatest chance of winning traditional TV advertisers. There are a few shows, like FrenchMaidTV or 88Slide that I
Continue reading »Vloggers Give Online Content Life
At Vloggercon, the vibe is all about doing new undiscovered things with content. Creating your own content is the holy grail, and anyone here without a camera of some sort either dreams about having one, or is a journalist. And journalists are not faring so well. The times between sessions are the most engaging, with
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