It was only a matter of time before smell became a marketing tool. Along with human scientific advances following from the groundbreaking mapping the human genome was the ability to crack the code on the genome of smell. And once this code was cracked, replicating smells in automated ways became possible. Recent reports from Tokyo
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The PC Fights Back on YouTube
Visiting the PopTech blog I came across a link to this hilarious video spoof of the Mac ads that brilliantly counter the same messages Apple is sending with an equally powerful message that plays to PC users. Mac users love the simplicity, speed, style, and integrated software products that come with their machines. But PC
Continue reading »TV Advertising's Dirty Little Secret
Every report in the industry today points to a rise in online advertising spending from large advertisers, and a decline in TV ad spending. This year, for the first time ever, the upfront Ad buy closed more than a month later than usual – a sign of indecision and tension in the TV ad market.
Continue reading »SixApart Provides a Model for Customer Segmentation
Yesterday I received my email invite to Vox, SixApart’s new blogging platform focused on helping people to launch personal blogs. For some time now, I have been an admirer of SixApart’s marketing strategy and business plan for blogging. Since I originally chose Typepad to host my blog, I have found their tools to be easy
Continue reading »Zidane and the "Headbutt of God"
The top two terms on Technorati all day have been Zidane and Zidane headbutt. This is the headbutt heard around the world. The headbutt that created a media circus and is, surprisingly, fueling an interest in soccer in America that hasn’t happened for the past few weeks of World Cup play or even in the
Continue reading »Dell's Exploding Laptop and Finding Corporate Voices on ...
In yet another example of bad blog news for Dell, the NY Times carried a feature piece this weekend about their spontaneously combusting laptop. Unfortunately for Dell, there are some photos running around online of the combustion, and it is growing in a Kryptonite bike lock kind of way. The company line at the moment
Continue reading »What Marketers have Forgotten about Domain Names
Ten years ago, a good domain name was the most important thing in the world. Companies bid millions of dollars to get the right domain name, legal battles ensued over who should rightfully own a domain, and registering the right domain name was usually the first step in launching a company, campaign or new tagline.
Continue reading »The Carnival of Marketing at Influential Interactive Marketi ...
Thanks to all for their patience while I pulled together this week’s Carnival of Marketing over the holiday weekend (in the US). The posts from this week range from new great content online, such as TEDTalks, to new ideas like the Earthboards or marketing in SecondLife, to highlighting several posts from newer blogs out there
Continue reading »YouthNoise.com and Teens Changing the World
When I give presentations to Social Marketing folks, one of my favourite statistics is this interesting point: In the aftermath of Hurricanes Katrina and Rita, 13 million Americans made donations to relief efforts online and 7 million set up their own hurricane relief efforts using the internet. (Pew Internet) Think about that for a second.
Continue reading »The Carnival of Marketing – Call for Submissions
One of the more popular blogs on marketing and PR today is Media Orchard. Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online. Piers does the same thing on marketing news and trends on both PSFK and Marktd. Every once
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