Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with their ill-fated Olympic sponsorships of Bode Miller and Lindsay Jacobellis, respectively. Both turned out disappointing performances, with Bode Miller coming off as a total ass yesterday with his declaration that
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NBC Adds Olympic Medal Count to Paid Search Results
As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates the largest number of searches and a surge in site traffic. For content publishers offering Winter Olympic coverage, that nugget is definitely the Olympic Medal Count. To reach all the
Continue reading »bloggoggle: Directory of Blogging Professionals
I came across the beta for this site today, an interesting effort to merge the best qualities from a site like Squidoo (letting individuals share their expertise) and LinkedIn (letting individuals network with one another). The interesting angle on this site is that it focuses very narrowly on the niche of professionals who have their
Continue reading »Why I Read Blogs
The first thing I counsel most of our clients to do who are interested in understanding the blogosphere is to start reading blogs. In many cases, we help them by creating RSS feeds and selecting the initial list of blogs for them. This was the inspiration behind the Ogilvy Blogfeeds. Looking at the list of
Continue reading »The Evolution of Marketing
Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from the WOMMA conference and what this means for our clients. After the presentation, several members of our social marketing team commented that this area seemed to be nothing new. After
Continue reading »The Olympics and Brand Extensions
I love the Olympics. I always have – ever since living in Atlanta in 1996. I moved to Sydney to be there for 2000. My son was born right in the middle of the 2004 Athens games (appropriately, during the women’s marathon). And now I am working on planning for a client that’s a Global
Continue reading »Insights on Targeting Consumers Over 50
I was in Boston yesterday judging the NEDMA awards, I had the chance to see a reprise of Kurt Medina’s intriguing presentation on the 77 truths of marketing to the 50+ "mature market" consumer that he first gave during the DMA conference several months ago. The talk was full of useful data and insights, but
Continue reading »Making A Successful Restaurant Website
Like many last minute males, I spent last night searching online for restaurants in the Washington DC area to plan that perfect last minute romantic evening out with my wife for Valentine’s Day. As I surfed online, I recalled my dot-bomb efforts to launch www.dc-restaurants.com almost ten years ago (the design stinks, it hasn’t ever
Continue reading »BuzzAgent Launches 90 Day Blog Experiment
Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the inner workings of the "central hive." The Butman Experiment, as they call it, will be a blog written over the course of 90 days by John Butman (Dave Balter’s co-author
Continue reading »French Maid TV and New Uses for Video Blogging
There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV. The only problem is, you better watch out for someone looking over your shoulder. Especially if you are at work like I am right now. Of course, my story is that I’m just checking out
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