My life would be a lot easier if I could give the same talk to everyone. I would just show up at an event or a client site, or get onto my webcam, and say the exact same thing to everyone. But I know I'll never do that. One of the main reasons is because
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A Marketing Lesson From The Most Depressing Magazine Ever
I'm not really sure when I started getting Reader's Digest delivered to my home, or even if I subscribed to it. I am a sucker for magazines and always have been. So chances are I subscribed thanks to some sort of Grouponesque deal that I found online. Call it a marketing weakness, but if I
Continue reading »50 SXSW 2012 Panels Worth Getting Excited About
Here's a sad fact about SXSW – at any given time there are at least 16 other talks, events or meetups that you could be attending besides the one that you do make it to. That's assuming you even make it to any events at all. But whether you are ambitiously aiming to make it
Continue reading »How MindValley Is Building the Next TED (Only More Useful)
This morning I watched an amazing TED video of flying robots that can operate autonomously and collaborate with each other at the same time. It is exciting technology … just the kind of thing you would expect to come out of a TED event. As I write this, the video (and its big finish where
Continue reading »Likeonomics, Linsanity and Why The Oscars Really Matter
Jerry Weintraub, the producer of Ocean's Eleven, has a dirty little secret. When he talks about getting the first of the Ocean's movies made in 1998, he admits it had very little to do with the script and everything to do with the first two people that he convinced to agree to being part of
Continue reading »What Paulo Coelho Can Teach You About Storytelling & Wri ...
Sitting in a hotel room tonight putting the finishing touches on a presentation I am giving today on storytelling, I got an irresistable update to a new blog post over on Tim Ferriss' blog featuring a podcast interview with one of my longtime inspirations as a writer – Paolo Coelho. His book The Alchemist is
Continue reading »The Best And Worst Of Super Bowl Marketing Strategy 2012
I couldn’t help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment. Perhaps the most defining feature of all the ads this year was how uniformly uncreative and dated they were. Marketers turned to old and obvious gags like girls in bikinis and dogs (lots of dogs) to
Continue reading »What The Amish Paradox Can Teach You About Marketing
Last year on a trip back to the US from South Africa, I picked up a magazine about a topic I knew very little about. It is of the common tricks I use to learn about different industries outside of the ones I work directly with – and in this case, the magazine I ended
Continue reading »The 4 Principles Of Delusional Economics
When it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives business and purchasing activities. Behavioural economics, the field of economics concerned with examining why people behave the way they do when it comes to their purchasing behaviour, is hot right now. Bestselling books like
Continue reading »FinnAir, Republic Day & Why Celebration Is The Best Mark ...
A few weeks ago it was my birthday. The day before on a Saturday morning, my two boys came leaping into our room very excited to wake me up. It wasn't so much about my birthday, unfortunately, as it was about getting ready to do their favourite thing on a Saturday morning: going to IHOP
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