Every year at the start of the new year there is something that most of us do without realizing it. It is related to making new year's resolutions, but it is more about sequencing your long term goals into the order in which you want to achieve them. One example might be saying to yourself,
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How "HateSurfing" Can Help Your Small Business
Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one. It is not hard to believe if we just imagine our own experiences. When we are a satisfied customer, usually the easy thing to do
Continue reading »How To Make Your Business Recyclable Instead Of Green
Despite how it might seem, this is not another post about how you can create a more “green” business. Being green is a great business practice, and has the side benefit of helping your small business to make a positive difference in the world. When we think of recycling, it is no surprise that most
Continue reading »5 Reasons All The Hype About .anything Domain Names Is Like ...
The land grab is officially starting. For the first time since the popularization of the Internet, the big news today is that ICANN is opening up the ability for the creation of new suffixes that come after the dot, such as .com or .org. The open application process lets any organization apply to be the
Continue reading »How To Manage 1.4 Million People – 5 Questions with YU ...
No one writes a business book about leadership to help hungry children. Leadership, we usually read, is about having a grand vision. It is about the touchdown pass. No one wants to hear about the months you spent in the summer working out in the weight room. In our quarterly culture, fast results are the
Continue reading »I Like You, But Not That Way: How Retailers Lose & Win B ...
"3D Catalog" is a phrase you will see in a few articles about the retail industry these days. Unfortunately, it's not a cool new interactive augmented reality thing. This is a term that describes the fears of many real life retailers who are afraid of becoming a place where consumers just go to touch and
Continue reading »2012 Edition: 15 Marketing and Business Trends That Matter
Let me tell you a little secret. I look forward to putting together an annual trend report the same way that some people look forward to having Turkey for Thanksgiving dinner. I realize that may sound a bit strange, but ever since I did my first trend recap last year I was hooked. This year,
Continue reading »Why Caves Are Better Than Holes: A Personal Story To Start 2 ...
Before I ever wrote my first book, I had always heard a few things about the process of writing. The most common was that the experience is kind of like digging yourself into a hole. You "hide" in there while you are writing and finally at the end of the process, you emerge. You deliver
Continue reading »The Captive Audience
We spend a lot of time in marketing thinking about how we might engage our customers to pay attention to what we have to share. In the best cases, we are not just interrupting them, but instead offering a message and content that solves a real problem. Nearly every time you might imagine this situation,
Continue reading »4 Easy Ways To Lose Money Partnering With Groupon
Groupon has quickly become a lighting rod of debate among many small business owners. On the two sides of the issue about whether the service is good or bad for small business – the disagreement usually comes over the philosophy of deep discounting. Are you killing your profit margin in exchange for a short burst
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