As the full swing of the summer is starting up, if you are in any sort of retail business – chances are you have had to hire or release some of your employees to manage the seasonal flow of business. In other industries, keeping your employees motivated through the summer vacation and daydreaming season will
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The Best & Worst Marketing From BlackFriday + CyberMonda ...
The fact that most retailers use the term "doorbuster" to describe their best deals from this weekend should tell you everything you need to know about the frenzied few days of retail activity that traditionally follows Thanksgiving day in America. Despite futile protests from lots of unfortunate retail workers who had to give up parts
Continue reading »The Anchoring Principle
On Black Friday, think about the most expensive product that you sell. If you followed the advice of one particular behavioural economist named William Poundstone – you should triple it. Last year Poundstone published a book called Priceless: The Myth of Fair Value (and How To Take Advantage Of It) where he shared a core
Continue reading »Human Sizing: Why Offering Less Is A Great Business Strategy
One of the truths of many American chain restaurants is that they all offer a portion size that no normal person could possibly finish. In theory, this is meant to ensure that you always have some food to take home – though critics will often point to this lack of portion control as a major
Continue reading »Why Sitting On The Sidelines May Be More Useful Than You Thi ...
Yesterday evening the Green Bay Packers won their ninth game of the NFL football season after winning the Super Bowl last year. They are the only undefeated team in the NFL and their quarterback, Aaron Rodgers managed a near perfect rating on the scale used to rate quarterback performance. It was the ninth straight game
Continue reading »Ashton Kutcher And The Social Media Scalability Problem
As many media outlets have reported over the weekend, yesterday Ashton Kutcher (the actor and first celebrity to hit 1 million followers on Twitter), walked past a television and saw that the longtime coach of the football team from Penn State University had been fired. As an alum of a rival school, he immediately tweeted
Continue reading »How To Benefit From A Corporate Master Brand
The romantic way to think about an entrepreneur and a small business owner is as someone who has no real rules they need to follow. As opposed to the worker chained to a corporate job, many small business owners have indeed chosen their path specifically because they wanted to control their own destiny and escape
Continue reading »Survive The Modern Believability Crisis: Be Meaningful
Last year when I spoke at a TEDx conference on reinventing marketing, I asked what I thought at the time was a relatively innocent question: "how many people in the audience feel that marketing is adding something positive to the world around them?" Of the few hands that went up, the majority came from people
Continue reading »5 Tips For Getting More Press Coverage
One question that many small business owners often wonder is how to get more media attention for their small business. Just because you are a modest sized business, though, doesn’t mean that you should only aim for small localized coverage. There is nothing wrong with branching out beyond your immediate market and aiming bigger as
Continue reading »A Business Lesson From The Australian Outback
There are several kinds of trees in the Australian outback that need fire in order to survive. The seeds of these trees won’t germinate unless the outer shell of the seeds are burned off by a bush fire. For thousands of years, this process happened naturally. The aboriginal populations who lived in those areas recognized
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