I have to admit I didn't think much of Michigan the first time I visited there. There is no shortage of not-so-great media coverage about the state and being a typical east coast kid, raised in the Washington DC area I never spent much time anywhere in the middle of the country. So when I
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SBF: 3 Ways To Kill And Reinvent Your About Page
As a marketer, I am fond of analytics. When it comes to the web, though, one thing I realize is that it is easy to have way too many of them and not really know which to focus on. Some of the most tantalizing metrics, for example, like number of impressions don't usually tell you
Continue reading »Book Interview: 5 Questions With John Jantsch About The Refe ...
This is the first in a series of posts I have wanted to do for some time, interviewing authors about the big ideas that have led to their books. Here are 5 questions I asked John Jantsch about his new follow up book to Duct Tape Marketing, and how he would describe the big idea
Continue reading »7 Reasons Domain Names May Not Matter As Much As They Used T ...
For as long as most marketers can remember, getting a good domain name was a prerequisite to anything you were going to do on the web. Without a good domain name, no one would be able to find your site, or recall your campaign to get them to visit your page. Domain names were worth
Continue reading »Periodicals, Constituents & Comorbidities: How To Avoid ...
Every industry has its own lingo. There are accepted words that everyone in the industry understands and that have become so pervasive that they become hard not to use in normal conversation. Librarians and bookstores call magazines periodicals. Politicians call people constituents and doctors or nurses call additional diseases or conditions you might have in
Continue reading »An Inside Look At Kodak's New Fairly Priced Ink Campaig ...
Sometimes you just have to love a marketing campaign that starts off with what many people might call an oxymoron. Fairly Priced Ink from Kodak seems like that kind of effort when you first hear about it. After all, when have you ever known printer ink to be anything close to "fairly priced?" As it
Continue reading »SBF: 5 Ways To Find And Use Employees To Speak For Your Bran ...
You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The end of the new Intel ads feature employees singing the well known "Intel bong" – the four note chime at the end of their ads. Best Buy uses their employees
Continue reading »5 Things Customer Care Teams Wish Marketers Did Differently
Earlier this week I had the chance to present at one of the largest annual meetings of customer care professionals in the world, the SOCAP International Symposium. SOCAP stands for the Society of Customer Care Professionals, and among other things, its members include the folks in charge of running call centers, managing customer response teams
Continue reading »SBF: How To Avoid Wasting Money On A Sponsorship
Across my marketing career I've been involved in dozens of campaigns and marketing efforts that included some sort of sponsorship. Most marketers love sponsorships for the simple reason that they are packaged campaigns that are relatively low effort to implement. Someone else is doing something like an event or running a great organization and you
Continue reading »Marketing India With The Rickshaw Challenge Race
If you imagine what India looks like, chances are you will picture two things. The Taj Mahal (of course) and the organized chaos of the Indian roads. In most cities large and small, people, cows, bicycles, cars, elephants, trucks and scooters all coexist in a transportation ecosystem that has managed to work despite its complexity.
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