If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination of a coordinated attack from Greenpeace and missteps from the brand in communicating with consumers through the social media environment (for a good recap of the situation and analysis, read
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The 12 Types Of "Social Media Experts" – Whi ...
There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an
Continue reading »SBF: How To Promote Your Small Business Online When Your Web ...
Ok, so you’ve decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing … you need to redesign your website. The problem for many small businesses is that getting to the point when you actually have the
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Every year in March I make my annual trek to Austin to be part of the South By Southwest Interactive show, one of the biggest gatherings of people working in all aspects of the web in the world. For those who have been, they might describe the event as a simultaneous assault of information, networking
Continue reading »SXSH: 10 Ways For Healthcare Organizations To Build Trust
When SXSW, one of the largest gatherings of minds and enthusiasts in the digital world, didn’t feature more than a handful of panels on the intersection between health and social media – an “unconference” event called SXSH sprung up to fill the void. Yesterday that event came together in Austin and included speakers and pioneers
Continue reading »SBF: The Surprising Gender Difference In Customer Loyalty
Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report of it and put it on the board beside my desk as a reminder of
Continue reading »5 Ways To Make Your Business Easier To Recommend
This post is part of Make A Referral Week – an innovative project from John Jantsch at Duct Tape Marketing to generate 1000 referred leads to 1000 deserving small businesses. If I were to ask you what the secret was to getting someone to recommend and refer your business, what would you say? Perhaps you
Continue reading »How To Take A Journey Instead Of A Trip
I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up a carousel projector to show lots of little negatives encased in small cardboard frames to unwilling family and friends. If you are under a certain age, you probably won't know
Continue reading »Marketing In India: Do Celebrities Really Matter?
Last week I had the opportunity to travel to Bangalore for a Brand Summit event that featured many marketers, communicators and even a Bollywood star talking about the future of marketing in India as country goes through what the conference termed as the "era of discontinuity." With a ballooning population, growing Internet penetration, arguably the
Continue reading »How Seinfeld Predicted The Strange Popularity Of Curling
Perhaps you've managed to catch some coverage of the Winter Olympic sport of Curling over the last two weeks during the Vancouver Games? The sport has been covered almost nonstop on CNBC here in the US and been enough of a sensation to even have an entire episode of The Simpsons (arguably America's most popular
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