NOTE: This post was originally published on the AMEX Open Forum website, where I write a weekly piece on marketing advice for small business owners. Whether you believe in karma or not, using social media successfully for your small business often has a lot to do with a series of seemingly disconnected events. Every comment
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Jobs That Will Be Replaced By Social Media
Social media is not a robot. In fact, there could hardly be a more opposing idea to social media than that of robotic automation. I start this post by sharing that because the idea that any job could be "replaced" by social media is contentious idea. There are plenty of market forces displacing people from
Continue reading »What Does Chacha Mean To You? (The Power Of A Name)
If you are not Indian, chances are when I say Chacha you will think of a type of latin dance. Although it is technically called the "cha-cha-cha" it's the more widespread meaning. If you WERE Indian, however, you would know that Chacha means Uncle. Actually, it means a lot more than Uncle. When I call
Continue reading »5 Terms That Signify The Future Of Mobile Marketing
For many marketers, considering mobile marketing year after year is the same story. The year starts off with lots of hype about it finally being the "year of mobile marketing" … and after a month or two, the excitement dies down and reality hits. Most teams realize that they lack the experience or knowledge on
Continue reading »How The iPad Will Transform Mainstream Media (But NOT The We ...
If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open up will revolutionize how I use a computer. It will change the way I browse the Internet, do email and make coffee in the mornings. Here are a few choice
Continue reading »Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software that would be useful for an agency like Ogilvy, hands down one of your most effective methods of advertising has to be to target the Ogilvy network on Facebook with
Continue reading »The Emasculated Man, Super Bowl Ad Themes & 5 Best Strat ...
For several years now, I've taken the slightly different approach to doing a recap post of Super Bowl ads and instead of focusing on which ones I thought were the best or most entertaining, I try to break them down from a marketing point of view to share some lessons for anyone in marketing who
Continue reading »The 52nd Grammys Offer Hope For The Future Of Music
Last night was an unlikely stage to unveil the future of music. The 52nd Annual Grammys were on the last Sunday in January as they have been many times before … only this time they were up head to head against the NFL Pro Bowl being played for the first time in the week before
Continue reading »The Undiscovered Marketing Potential Of A USB Stick
My laptop doesn't have a CD-ROM drive. Like many owners of smaller notebooks, I don't see the value of having that piece built into my computer as I would rather save the space and have a lighter and smaller machine. As netbooks become more and more popular and the rumored tablet becomes a reality (either
Continue reading »Social Media & The Axe Murderer: How Privacy Is Evolving ...
Everyone knows there are certain pieces of information that you just don't share online, right? What if you used Twitter or Foursquare to broadcast your location at a bar, and an axe murderer was reading your stream? You just signed your own death sentence. Or how about sharing details about where you live and or
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