5 Lessons From The Best Social Media Book You’ve Never ...

I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along the way, I’m clearly on the “official” list of potential book reviewers. Unfortunately after reading dozens of these hastily published books over the years, I find it hard to recall

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The 2012 Influential Business Book Shortlist

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past year which we haven’t quite had a chance to read yet – but still display as a declaration of what we believe. As an author, I usually make it fully

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How To Manage 1.4 Million People – 5 Questions with YU ...

No one writes a business book about leadership to help hungry children. Leadership, we usually read, is about having a grand vision. It is about the touchdown pass. No one wants to hear about the months you spent in the summer working out in the weight room. In our quarterly culture, fast results are the

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The Influential Marketing Book List – May 2011

Who has time to read books? We all should, but it's tough to know what is worth reading. As an author in the midst of writing a new book, I have a unique point of view on what I look for in great books. The Influential Marketing Book List will spotlight and review the best

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The Influential Marketing Book List – April 2011

Who has time to read books? We all should, but it’s tough to know what is worth reading. As a fellow author, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new

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The Influential Marketing Book List – March 2011

Who has time to read books? We all should, but it's tough to know what is worth reading. As an Author myself, I have a unique point of view on what I look for in great books. On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new

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The Influential Marketing Book List – February 2011

Who has time to read books? We all should, but it's tough to know what is worth reading. As an Author myself, I have a unique point of view on what I look for in great books. This monthly feature will spotlight and review several new books relevant for marketers or people in business with

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30 Second Book Review: Zilch – The Power Of Zero In Bu ...

Who has time to read books? We all should, but it's tough to know what is worth reading. Each week, this blog will spotlight a new book relevant for marketers or people in business with ideas worth learning and sharing. Through a combination of a personal interview with the Authors, and short review – you'll

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30 Second Book Review: Content Rules

Who has time to read books? We all should, but it's tough to know what is worth reading. Each week, this blog will spotlight a new book relevant for marketers or people in business with ideas worth learning and sharing. Through a combination of a personal interview with the Authors, and short review – you'll

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30 Second Book Review: microMARKETING

Who has time to read books? We all should, but it's tough to know what is worth reading. Each week, this blog will spotlight a new book relevant for marketers or people in business with ideas worth learning and sharing. Through a combination of a personal interview with the Authors, and short review – you'll

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