Why You Should Buy Your First 5000 Twitter Followers

In 1987, Patrick Dempsey starred in a movie that gave geeks everywhere hope that they might have a shot at being popular. The movie was called Can't Buy Me Love, and the somewhat far fetched storyline was that a geek paid a popular girl at his high school $1000 to pretend to be his girlfriend.

Continue reading »

Social Media & The Sputnik Moment

For as long as I have paid attention to conversations about social media, the same topic seems to come up over and over. There is an artificial line that people like to draw between those who "get it" and those who don't. The ones ingrained in using social media talk of connections and engagement, and

Continue reading »

A Guide To Geolocation & Geosocial Marketing In 2011

One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and geosocial marketing. This year, there will be more devices with built in GPS and the ability to geotag content you create with the location where you created it than ever

Continue reading »

The One Thing Every Social Media Site Is Failing At (Except ...

I have account with most social media sites that you have probably heard of, and a few that you probably haven't. It's not from being super socially connected, but rather from my desire to experiment and try new tools to see what value they might offer for me and for the businesses I work with.

Continue reading »

Life And Marketing Lessons From LIVESTRONG CEO Doug Ulman

Every day too many people hear the three worst words in the English language: “you have cancer.” That was one of the many insights that emerged in my talk with Doug Ulman on the stage last night at BlogWorld as we talked about the fight against cancer, his personal battle as a three time cancer

Continue reading »

5 Things I’ve Learned About Blogging After 6 Years

I am spending the end of this week surrounded by fellow bloggers at the annual Blogworld Expo in Las Vegas and it is one of my favorite events of the year both for the quality of the show and speakers as well as for the singular focus on blogging as a topic.  This year, I

Continue reading »

How To Replace A Social Media Super Star

Yesterday's NY Times featured a cover story about an increasingly common problem of turnover that many Broadway musical productions are facing. As more and more of these shows feature recognizable star actors as headliners like The Producers with Nathan Lane and Matthew Broderick, they run into the inevitable problem of trying to keep the production

Continue reading »

How Algorithms Could Finally Revolutionize Social Media Mark ...

It is nearly the anniversary of the closing of a 3 year quest you may have heard of. The Netflix Prize was a $1m contest launched by the popular video rental service to improve their movie recommendation engine by a specific algorithmic percentage. The challenge was open to any and all mathematics and University teams

Continue reading »

The 5 NEW Rules Of Social Media Optimization (SMO)

NEW UPDATED 2014 PRESENTATION BELOW … Social Media Optimization: An Easy Guide to Marketing and Distributing Your Content Online from Rohit Bhargava About a week ago I started seeing a curious number of tweets, links and Google Alerts to a popular blog post I wrote 4 years ago. The reason was that today happens to

Continue reading »

Why The "Old Spice Guy" Might Be The Perfect Brand ...

You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny commercial that has been on TV for months for Old Spice. Starting from a series of ads, over the last 48 hours the advertising team for Old Spice has created

Continue reading »
Pages:«1234567...14»