It is natural to worry about being fair. When you have current customers and are trying to create promotions to lure in new customers, the last thing you want is for those people or organizations that you already work with or other groups of potential new customers to feel unappreciated or marginalized. At the same
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In 1932 the Carnegie Foundation gave a grant to a Professor at the University of Washington to develop the design for the ultimate keyboard. They had good reason to try – as study after study showed that the “QWERTY keyboard” (as it was commonly known) had a terribly inefficient design ever since it was patented
Continue reading »A bad online registration form online has sadly become as American as apple pie. The vast majority of them collect useless information, present an annoying barrier to engagement and generally are reviled by anyone who is unlikely enough to have to fill one out online. For the amount of pain involved, you would think the
Continue reading »Let’s not pretend you don’t know what this post is going to be about. Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point. Sure, having your own business is liberating and rewarding and life changing. But sometimes it
Continue reading »There is a moment when everyone does the same thing. Right around the 4th of July, most people will buy fireworks. And April 15th is one of the universally dreaded days of the year in the US, where millions of Americans seek help to file their taxes. And in the days before Halloween, everyone buys
Continue reading »Anyone who has ever taken flight lessons knows about a problem called the wingtip vortex. Described online as “the twin tornadoes formed by the difference between the pressure on the upper and lower surfaces of an airplane’s wing” – the wingtip vortex actually creates quite a dangerous situation for any plane because if you fly
Continue reading »Expertise is a beautiful thing when you are a small business. If you are in the right business, you have probably spent a long time building your expertise in whatever your industry happens to be. Whether you provide consultative services for your customers, or use your expertise to help sell retail products – the expertise
Continue reading »I remember a time when I used to spend hours listening to the sounds that different cymbals made when hit in different locations. If you aren’t a drummer, chances are this moment will be a tougher one to relate to – but trust me when I tell you that the decision to buy a cymbal
Continue reading »Earlier this year, an issue of Fast Company magazine featured an interesting article by Chip and Dan Heath talking about the art of brand names. They focused on Lexicon, one marketing agency with a track record for creating iconic brand names like Blackberry and the Colgate Wisp. The process they uncovered is part science, part
Continue reading »Of all the small business marketing issues that I have spoken with colleagues or clients with, there is one that seems to come up with regularity. This so-called million dollar question is around the tricky topic of whether to specialize or talk about your services or products more broadly. On the plus side, if you
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