We all know that a good domain name matters. When you are doing any sort of marketing, your call to action will often be to get people to your website – and if you choose a URL that doesn't make sense or is hard to remember, you are just making it hard for your customers

Flickr offers one of the largest image archives and communities online and one that is often not targeted because most small businesses aren't yet good at creating the one thing they need to have credibility in Flickr … high quality non-marketing images. This is a big deal because Flickr is not just a community of

Ok, so you’ve decided to start using the Internet to promote your business more actively and most people you talk to who know about the web tell you the same thing … you need to redesign your website. The problem for many small businesses is that getting to the point when you actually have the

Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report of it and put it on the board beside my desk as a reminder of

NOTE: This post was originally published on the AMEX Open Forum website, where I write a weekly piece on marketing advice for small business owners. Whether you believe in karma or not, using social media successfully for your small business often has a lot to do with a series of seemingly disconnected events.  Every comment